“My hotel is underperforming and I don't know where to start.”
Advisory Services
Strategic advisory, asset management, turnaround, operator selection. We find the problem. We fix it.
Let's talkSwiss Hospitality Business Advisory · Yerevan
You have a problem. We can solve it.
Armenia's leading independent hospitality advisory firm. Market intelligence, service culture, investment advisory, and energy solutions — for those who want results, not reports.
What we do
Every engagement starts with a real problem.
“My team knows what to do. They just don't do it consistently.”
Executive Education & Leadership
Leadership and service culture programmes for mid to senior management. International expertise, Armenian market reality.
See programmes“My energy costs are killing my margins.”
Energy & Sustainability
BESS advisory, Green Key certification, solar storage solutions. We reduce your costs and future-proof your asset.
Find out more“I'm making decisions without data.”
Market Intelligence
Armenia's only structured hospitality workforce intelligence. The numbers nobody else has.
Download freeSHBA Advisory Board
Backed by people who have done it.
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Mikayel Mayrapetyan GM Ibis Yerevan Center, President Hotel Association
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Pierre Verbeke Former director EHL Advisory Services
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Werner Loens Former Director, Michelin Guide Benelux
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Yvo van Dijk GM Marriott Yerevan
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Michel De Matteis Meilleur Ouvrier de France 1991
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Roushana Sjahsam Debt Restructuring Expert
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Natalia Tughushi Former GM Lopota Lake Resort & Spa Michelin Key
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Denis Laus Former GM Marriott Yerevan
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Jochen De Peuter EHL Alumni
Tell us where you are
Two ways in. One standard.
Owners, operators & investors
Service culture gaps, retention problems, investment decisions, distressed assets.
Talk to us →Hospitality professionals
Career development, training needs, finding the right next step.
Start a conversation →Market intelligence
Armenia's first structured hospitality workforce survey.
SHBA conducted Armenia's first structured hospitality workforce survey — 2026. Used by hotel operators, investors, and government bodies.
300+years of combined expertise
9international Advisory Board members
1ststructured hospitality workforce survey in Armenia