Services

We find the problem. We fix it.

Four practices, one standard: international benchmarks applied to the reality of the Armenian and regional market.

01 · Advisory Services

Advisory Services

“My hotel is underperforming and I don't know where to start.”

We work with hotel owners, general managers and investors on the decisions that shape an asset's performance, from the first diagnosis to implementation.

Strategic advisory and asset management
Operator selection and hotel project support
Service culture design and implementation
Customer experience enhancement
Digital transformation and operational optimisation
Crisis management and business continuity
Legal advisory with selected partners in Armenia and Switzerland: contracts, joint ventures, licensing, dispute resolution
Regional destination development and concept design — for governments and development agencies building hospitality ecosystems from the ground up.

Through our strategic partnership with Parvanyan Consulting, clients who need both operational and strategic support get one integrated team.

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Turnaround & value enhancement

Distressed hotels and restaurants

“My asset is underperforming — and time is running out.”

Turnaround and value enhancement for distressed hotels and restaurants, before it is too late, through mandates from banks, lenders, and owners.

Our Advisory Board brings debt restructuring experience alongside hands-on hotel operations, so that lenders and owners can engage early, on both the financial and the operational side of a recovery.

Every enquiry is handled in strict confidence.

Confidential enquiry

02 · Executive Education & Leadership

Executive Education & Leadership

“My team knows what to do. They just don't do it consistently.”

Leadership and service culture programmes for mid to senior management. International expertise, Armenian market reality.

In-house programmes on leadership, service culture and customer experience, built around your property and your team
Referral of candidates from Armenia and the region to EHL's short courses and leadership programmes
A full pathway from entry level to executive, together with the Swiss-Armenian Academy of Hospitality in Gyumri

See programmes

03 · Energy & Sustainability

Energy & Sustainability

“My energy costs are killing my margins.”

BESS advisory, Green Key certification, solar storage solutions. We reduce your costs and future-proof your asset.

Battery Energy Storage Systems: vendor-neutral technical advice through Leclanché Advisory, for which SHBA is exclusive representative in Armenia and Georgia
Market entry advisory for LG Energy Solution in Armenia
Green Key certification support for hotels and restaurants
Sustainability consulting

Solar generation. Battery storage. Green Key certification. Three pieces of the same solution.

Find out more

04 · Market Intelligence

Market Intelligence

“I'm making decisions without data.”

Armenia's only structured hospitality workforce intelligence: the SHBA Talent Barometer, built with HR professionals from Armenia's leading hotels.

Download free

You work in hospitality

Career Development

“I know I can go further. I don't know what the right next step is.”

SHBA knows the Armenian hospitality employers from the inside, and the international standards they are recruiting for. We help hospitality professionals find the training and the next step that fit their ambitions.

Guidance on training: from SAAH vocational programmes to EHL executive courses
Leadership development for supervisors moving into management
The Hospitality Talent Exchange: direct contact with the HR teams of Armenia's leading hotels

Let's start