1
The attitude gap is bigger than the skills gap.
The most cited deficiency in Armenian hospitality graduates is not a technical skill — it is a professional disposition.
Market Intelligence
The numbers nobody else has.
Armenia's only structured hospitality workforce intelligence, built with the HR professionals of the country's leading hotels.
SHBA Talent Barometer 2026
Armenian Hospitality Workforce Intelligence
On 18 June 2026, senior HR professionals from Armenia's leading hotel properties sat together in a closed room and spoke honestly about the workforce that keeps their industry running.
The SHBA Talent Barometer is the record of what emerged: a direct line between the people who hire and the people who want to be hired, with the data to show where those two worlds align and where the gap between them is widest.
It is based on the inaugural Hospitality Talent Exchange, an original SHBA concept organised in partnership with the Hospitality Investment Forum Yerevan 2026.
70+students registered and participated
12hotels, from international brands to independent boutique properties
83%of HR professionals expect recruitment needs to increase significantly within two years
100%of HR Directors would participate again
Selected findings
Three things the data is saying
2
Students are outcome-driven, not prestige-driven.
What students actually want from a hospitality programme is not what schools typically lead with.
3
The market is growing and under-supplied.
The gap between hotel growth and education quality is widening, not closing.
Free download
The Armenian Hospitality Market — What the Data Says
Download the Preview Edition of the SHBA Talent Barometer: the headline findings, with the supporting data.
The full report, including the complete HR survey data, the student talent landscape and SHBA's forward recommendations, is available upon request.
Request the full report